Zealous Marketing - Strategic Web Estate Development

We typically keep this blog postured for information on what we are doing and case studies, but we feel it’s time to offer things that we share among eachother to help to inspire and motivate our staff - as well as the funny things that help us through our work day. We hope you like the new addition to our blog format, “Random”. Enjoy and feel free to share!

“That some achieve great success, is proof to all that others can achieve it as well.”
Abraham Lincoln

“In order to succeed, your desire for success should be greater than your fear of failure.”
Bill Cosby

“Winners have simply formed the habit of doing things losers don’t like to do.”
Albert Gray

“People of mediocre ability sometimes achieve outstanding success because they don’t know when to quit. Most men succeed because they are determined to.”
George Allen

“To laugh often and much;
to win the respect of intelligent people and the affection of children;
to earn the appreciation of honest critics and endure the betrayal of false friends;
to appreciate beauty; to find the best in others;
to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition;
to know even one life has breathed easier because you have lived.
This is to have succeeded.”
Ralph Waldo Emerson

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
Henry Ford

“I do not like to repeat successes, I like to go on to other things.”
Walt Disney

“Men succeed when they realize that their failures are the preparation for their victories.”
Ralph Waldo Emerson

“Flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success.”
Dale Carnegie

“Do a little more each day than you think you possibly can.”
Lowell Thomas

“To succeed means that you may have to step out of line and march to the sound of your own drummer.”
Keith Degreen

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
Thomas Edison

“The most important single ingredient in the formula of success is knowing how to get along with people.”
Theordore Roosevelt

“Winners take time to relish their work, knowing that scaling the mountain is what makes the view from the top so exhilarating.”
Denis Waitley

“Prosperity is not without many fears and distastes, and adversity is not without comforts and hopes.”
Francis Bacon

“The ladder of success is never crowded at the top.”
Napoleon Hill

“Success is the sum of small efforts, repeated day in and day out.”
Robert Collier

“Persistent people begin their success where others end in failure.”
Edward Eggleston

“Men are born to succeed, not fail.”
Henry David Thoreau

“What would you attempt to do if you knew you would not fail?”
Robert Schuller

“Success seems to be largely a matter of hanging on after others have let go.”
William Feather

“The gent who wakes up and finds himself a success hasn’t been asleep.”
Wilson Mizner

Success usuallly comes to those who are too busy to be looking for it.”
Henry David Thoreau

“Success is doing what you want to do, when you want, where you want, with whom you want, as much as you want.”
Anthony Robbins

“People seldom see the halting and painful steps by which the most insignificant success is achieved.”
Anne Sullivan

“When prosperity comes, do not use all of it.”
Confucius

“The dictionary is the only place where success comes before work.”
Mark Twain

“Always bear in mind that your own resolution to success is more important than any other one thing.”
Abraham Lincoln

“One person with a belief is equal to ninety-nine who have only interests.”
John Stuart Mill

“Success is not the key to happiness. Happiness is the key to success.
If you love what you are doing, you will be successful.”
Albert Schweitzer

“Would you like me to give you a formula for…success?
It’s quite simple, really. Double your rate of failure…
You’re thinking of failure as the enemy of success. But it isn’t at all… You can be discouraged by failure–or you can learn from it.
So go ahead and make mistakes. Make all you can.
Because, remember that’s where you’ll find success. On the far side.”
Thomas John Watson, Sr.

“Just don’t give up trying to do what you really want to do.
Where there is love and inspiration, I don’t think you can go wrong.”
Ella Fitzgerald

“If you want to succeed you should strike out on new paths rather than travel the worn paths of accepted success.”
John D. Rockefeller, Jr.

“Ones best success comes after their greatest disappointments.”
Henry Ward Beecher

“If you’re climbing the ladder of life, you go rung by rung, one step at a time. Don’t look too far up, set your goals high but take one step at a time. Sometimes you don’t think you’re progressing until you step back and see how high you’ve really gone.”
Donny Osmond

“Many a man has finally succeeded only because he has failed after repeated efforts. If he had never met defeat he would never have known any great victory.”
Orison Swett Marden

“Six essential qualities that are the key to success:
Sincerity, personal integrity, humility, courtesy, wisdom, charity.”
Dr. William Menninger

“The person who goes farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore.”
Dale Carnegie

Zealous Marketing has acquired the domain entity (entity is defined as including the most important extensions of that domain name including .net, .org, .biz, .info etc…) Twisted Bid and will be developing a private label auction targeted to the younger demographic ages 18-24 in initial launch phases. Upon being able to ascertain solid analytics regarding that demo, Twisted Bid will then begin launching in test phases for the purposes of defining successful marketing platforms for this niche. As I write this post, the domains are propagating and we are excited and highly optimistic on the revenue and analytics this project will provide. Please feel free to critique our first logo rough draft.

European Success Story and Innovative Online Reverse Auction, DubLi, Arrives in the United States

New Reverse Online Auction House, DubLi, Launches in the US After Achieving a Reported 1.3 Million Users in 6 Months in European Test Markets

Las Vegas, NV (PRWEB) October 24, 2008 — After successful test launches in European markets, new online auction house, DubLi, launches in North and South America.

DubLi is an innovative online reverse auction platform that was strategically launched for beta testing in European markets and generated 1.3 million users in 6 months. Due to the unique DubLi business model and marketing strategy generating a buzz in the network marketing community, DubLi is currently spreading virally through the US internet and affiliate marketing space at an exponential rate.

DubLi has taken an innovative approach to online auctions by offering members the ability to purchase or “win” products and vehicles in three unique auction formats — where the item price goes down instead of up. Products range from automobiles, solid gold bars, and high-end electronics, to trendy personal care products and authentic designer fashion accessories such as Calvin Klein, Louis Vitton and Gucci.

DubLioffers shoppers 3 exclusive online auction platforms in which to shop, each with a unique format. The user is required to register then purchase or have been gifted DubLi credits to become a member and shop in the DubLi auctions. DubLi credits have a cash value of $.80 each and are spent to reveal the price of a particular item for auction. Revealing the price, by spending a single DubLi credit, reduces the cost of the item. Should the user choose not to purchase the item at that precise moment for the price revealed, the price is reduced for the next user. To continue this example, the next user would click to reveal the price and thereby reduce it further should they choose not to purchase and so on. However, in the Zero auction, the goal is to spend your DubLi credits to reduce the price of the item to $0.00. The item is “won” by the user who is the last to click, revealing the price, which reduces it to zero.

The affordability, interactivity/entertainment value, ease of use and quality of products of the DubLi online auction are the key factors in DubLi’s projected success. “We are eager to see the market share of EBay’s reported $59 billion last year that DubLi is able to capture,” states Zealous Marketing CEO, Joe Perez.

At long last we have finally acquiesced to the requests from our subscribers and twitter friends to write, “at least the basics of what you do for press release optimization“, so here it goes.

How to Optimize a Press Release

by Joe Perez CEO, Zealous Marketing

• Define your strategy. The first thing you need to ask your self is what’s the purpose of this press release? Is it for links to my website and drive traffic, hoping consumers read it and visitors want to find out more about it, or is it intended to hopefully generate media buzz and spark additional media coverage - with a story the world needs to know. If it is the latter and you are hoping to get the media to follow it and report on your story, then you’ll have to wait just a bit for us to get that “Value-Packed Article Set” on the blog. In this post we’ll be exploring the first one - how to get links to your website and generate pure search traffic from your optimized press release.

• Define your Keywords. The first thing is understanding what your keywords are and being realistic. By realistic, I mean you won’t be able to target keywords like “Cosmetics” if you have a press release on “Designer Fashions for Fall”.  For the example’s sake, your keywords with a headline like that should be “fall fashions” and “fall designer fashions” - but we’ll get to that in a moment. Read, then re-read your press release so you familiarize yourself with the “tone” of the release. Also take note of what appear to be the keywords. Heck, these may not even be the words you want to target at all! That brings us to the next step in stride.

• Structure your press release to include your targeted keywords. For our example we’ll use a sample of the press release optimization we did for Dizzler. If you find your keyword use is lacking, insert them into the story so as not to make it sound corny or like you were TRYING to insert them. For Dizzler, 1 of the 3 kewords we optimized for was “Free Music” -  of which is EXTREMELY competitive (against the likes of Rhapsody, Aol Music etc..). None-the-less, here is the press release before optimization: 

   

  So what we see here is the lack of “free music” anywhere in the first part of the press release. Now this is the VERY important area of your press release.  You’ll want to have one keyword, if not the whole keyword set, in the headline and also in the summary (the “mini headline”).  You also want to include the keyword at least 3-5 times in the press release body itself. Don’t over do it! The rule of thumb here is to have one keyword set text linked per hundred words. Getting to text links… 

• Use Anchor Text Links for your Keywords. Now that you have the keywords ready to insert and you’ve determined it won’t distort the “flow of the storyline”, insert the keywords and anchor link them like this..(never anchor or text link the keyword in the headline)

To insert anchor text is the same thing as hyperlinking. Simply highlight the word (like you would to delete it or format it) and right click the mouse and select hyperlink. Enter your website address or the web page on your website you would like the traffic to go to. For “white hat” sake, PLEASE make sure the website you are linking to is more than relevant for that keyword and not spam. An advanced technique here, and feel free to contact Zealous Marketing directly to expound on this, is to make sure your keyword is in your title tags for your website for OPTIMUM results.

These are the VERY BASICS of press release optimization. Perhaps, if time permits between projects, I’ll post the next level of press release optimization that includes how you can time your press release to coincide with the newsletters from various top level corporations that include RSS feeds in their newsletters. This now opens your press release to the entire audience and database of the top level corporations that have hundreds of thousands of newsletters going out! Or, if you just can’t wait for that post and would like a PR consultation, please contact us by clicking here, Contact Zealous Marketing. And as always, please feel free to Register Here and Leave Comments. Your feedback is welcome and greatly appreciated. OR, you can follow the CEO on Twitter. 

PRESS RELEASE OPTIMIZATION UPDATE:

I have found an article to be extremely valuable in your next steps from here. This is a great collection of strategies and, although they can be expounded upon individually, this provides a GREAT reference point for key componants in your PR optimization.  Check out the article by clicking here!