Zealous Marketing - Strategic Web Estate Development

Happy New Year friends, surfers, subscribers, entrepreneurs, colleagues, clients and TwitterBudz! 2008 was a great year for Zealous Marketing and I would like to thank all of you for making us a success in our first full calendar year! Our SEO, Creative Design, PR and Internet Marketing clients reaped the benefits of top placement, positive media exposure, outstanding web designs and so much more.

For 2009, we plan to continue offering the best in SEO, PR, Creative Website Design and Marketing and are also adding the following services through strategic partnership with the top performers we came across in our various marketing and media campaigns:

Direct Response Advertising - Direct Response TV and Direct Response Radio

Video and Voice Over Advertising - Custom Video Hosts/Hostesses and Voice Over Commercials

Link Building - Increase Your Search Engine Visibility and First Page Google Placement 

Squeeze Pages - SEO Friendly One Page Websites, Landing Pages and Lead Capture Pages

Tweet Pitch - Twitter Tools and Apps for Business Owners and Entrepreneurs

Tag Clouds - Classified Web Directory for Blog Owners  

Subscribe to our feed or Follow Joe on Twitter for updates and more info coming soon!

European Success Story and Innovative Online Reverse Auction, DubLi, Arrives in the United States

New Reverse Online Auction House, DubLi, Launches in the US After Achieving a Reported 1.3 Million Users in 6 Months in European Test Markets

Las Vegas, NV (PRWEB) October 24, 2008 — After successful test launches in European markets, new online auction house, DubLi, launches in North and South America.

DubLi is an innovative online reverse auction platform that was strategically launched for beta testing in European markets and generated 1.3 million users in 6 months. Due to the unique DubLi business model and marketing strategy generating a buzz in the network marketing community, DubLi is currently spreading virally through the US internet and affiliate marketing space at an exponential rate.

DubLi has taken an innovative approach to online auctions by offering members the ability to purchase or “win” products and vehicles in three unique auction formats — where the item price goes down instead of up. Products range from automobiles, solid gold bars, and high-end electronics, to trendy personal care products and authentic designer fashion accessories such as Calvin Klein, Louis Vitton and Gucci.

DubLioffers shoppers 3 exclusive online auction platforms in which to shop, each with a unique format. The user is required to register then purchase or have been gifted DubLi credits to become a member and shop in the DubLi auctions. DubLi credits have a cash value of $.80 each and are spent to reveal the price of a particular item for auction. Revealing the price, by spending a single DubLi credit, reduces the cost of the item. Should the user choose not to purchase the item at that precise moment for the price revealed, the price is reduced for the next user. To continue this example, the next user would click to reveal the price and thereby reduce it further should they choose not to purchase and so on. However, in the Zero auction, the goal is to spend your DubLi credits to reduce the price of the item to $0.00. The item is “won” by the user who is the last to click, revealing the price, which reduces it to zero.

The affordability, interactivity/entertainment value, ease of use and quality of products of the DubLi online auction are the key factors in DubLi’s projected success. “We are eager to see the market share of EBay’s reported $59 billion last year that DubLi is able to capture,” states Zealous Marketing CEO, Joe Perez.

At long last we have finally acquiesced to the requests from our subscribers and twitter friends to write, “at least the basics of what you do for press release optimization“, so here it goes.

How to Optimize a Press Release

by Joe Perez CEO, Zealous Marketing

• Define your strategy. The first thing you need to ask your self is what’s the purpose of this press release? Is it for links to my website and drive traffic, hoping consumers read it and visitors want to find out more about it, or is it intended to hopefully generate media buzz and spark additional media coverage - with a story the world needs to know. If it is the latter and you are hoping to get the media to follow it and report on your story, then you’ll have to wait just a bit for us to get that “Value-Packed Article Set” on the blog. In this post we’ll be exploring the first one - how to get links to your website and generate pure search traffic from your optimized press release.

• Define your Keywords. The first thing is understanding what your keywords are and being realistic. By realistic, I mean you won’t be able to target keywords like “Cosmetics” if you have a press release on “Designer Fashions for Fall”.  For the example’s sake, your keywords with a headline like that should be “fall fashions” and “fall designer fashions” - but we’ll get to that in a moment. Read, then re-read your press release so you familiarize yourself with the “tone” of the release. Also take note of what appear to be the keywords. Heck, these may not even be the words you want to target at all! That brings us to the next step in stride.

• Structure your press release to include your targeted keywords. For our example we’ll use a sample of the press release optimization we did for Dizzler. If you find your keyword use is lacking, insert them into the story so as not to make it sound corny or like you were TRYING to insert them. For Dizzler, 1 of the 3 kewords we optimized for was “Free Music” -  of which is EXTREMELY competitive (against the likes of Rhapsody, Aol Music etc..). None-the-less, here is the press release before optimization: 

   

  So what we see here is the lack of “free music” anywhere in the first part of the press release. Now this is the VERY important area of your press release.  You’ll want to have one keyword, if not the whole keyword set, in the headline and also in the summary (the “mini headline”).  You also want to include the keyword at least 3-5 times in the press release body itself. Don’t over do it! The rule of thumb here is to have one keyword set text linked per hundred words. Getting to text links… 

• Use Anchor Text Links for your Keywords. Now that you have the keywords ready to insert and you’ve determined it won’t distort the “flow of the storyline”, insert the keywords and anchor link them like this..(never anchor or text link the keyword in the headline)

To insert anchor text is the same thing as hyperlinking. Simply highlight the word (like you would to delete it or format it) and right click the mouse and select hyperlink. Enter your website address or the web page on your website you would like the traffic to go to. For “white hat” sake, PLEASE make sure the website you are linking to is more than relevant for that keyword and not spam. An advanced technique here, and feel free to contact Zealous Marketing directly to expound on this, is to make sure your keyword is in your title tags for your website for OPTIMUM results.

These are the VERY BASICS of press release optimization. Perhaps, if time permits between projects, I’ll post the next level of press release optimization that includes how you can time your press release to coincide with the newsletters from various top level corporations that include RSS feeds in their newsletters. This now opens your press release to the entire audience and database of the top level corporations that have hundreds of thousands of newsletters going out! Or, if you just can’t wait for that post and would like a PR consultation, please contact us by clicking here, Contact Zealous Marketing. And as always, please feel free to Register Here and Leave Comments. Your feedback is welcome and greatly appreciated. OR, you can follow the CEO on Twitter. 

PRESS RELEASE OPTIMIZATION UPDATE:

I have found an article to be extremely valuable in your next steps from here. This is a great collection of strategies and, although they can be expounded upon individually, this provides a GREAT reference point for key componants in your PR optimization.  Check out the article by clicking here!

According to Joe Perez, CEO and founder of Zealous Marketing – quite a lot. Web Estate is more malleable and can, with careful strategic planning, be moved, improved, thoroughly researched, and made a lot more valuable in a relatively short period of time.

Perez explains, “Just like real estate, the transition from domain name (or land) through creative website design (phases of construction), SEO (foundation, upgrades and improvements in value) to launching effective internet marketing strategies (interior design and appreciation) a successful web site needs well executed development and construction for reasonable cost versus total value.” As a 12-year marketing veteran,  – and an expert in SEO or Search Engine Optimization – Perez knows how important it is to integrate all of these elements into a seamless strategy for your site. That is why he created Zealous Marketing.

Based in Las Vegas, NV, and specializing in geo-targeted SEO, Zealous Marketing is one of the few companies that guarantees first-place placement for targeted keywords. In other words, if they don’t perform, you don’t pay.

One of Zealous Marketing’s best-known clients, Judy Bachrach, a Vanity Fair contributing editor and founder of thecheckoutline.org , calls Zealous Marketing, “The best online marketing firm I’ve ever come across: Perez and company devote a lot of time and intelligence to planning and strategy, right down to the smallest detail. He’s always willing to help out his clients.”

Zealous Marketing is also one of the rare web site strategy consulting firms that lavishes a lot of time and attention on the needs and ambitions of its clients – well before any plan is devised or executed. In fact, Zealous Marketing and clients are in constant contact. CEO, Joe Perez coolly stated, “We just wouldn’t have it any other way.”

Zealous Marketing - Strategic Web Estate Development.

The Newest Up-Scale Corporate Events Center and Banquet Hall with an Unbridled View of Las Vegas, View 215, Opens for Reservations Online with a Secret

Las Vegas, NV, August 2, 2008 (ZealousPR)—After several successful soft launch events, up-scale corporate events center and wedding venue with a view of Las Vegas, View 215, announces online grand opening in conjunction with the launch of their newly redesigned website by strategic web estate development firm, Zealous Marketing, today.

Located in the rapidly developing southwest area of Las Vegas and tucked conveniently behind the Russell Road exit off of the 215 beltway, View 215 is destined to become a front runner for “off strip” corporate events and wedding venues in Las Vegas.  On the heels of the immense success that the Red Rock Casino and Resort has found in their location away from the hustle and bustle of Las Vegas Blvd, View 215 offers clients a unique panoramic view of the Las Vegas Strip and surrounding mountains in addition to a plethora of in-house event services and affordable wedding packages in Las Vegas. Additionally, in an attempt to further seperate themselves from the competition, owners of View 215 looked to bring several innovative web concepts to fruition with the help of Zealous Marketing.

 “The View 215 is pristine,” stated Zealous Marketing CEO, Joe Perez.  “When I was called in to sit with the owners regarding our creative website design and search engine optimization services, I was instantly impressed from the entrance to the View.” Perez continued to describe the View 215 property as having full panoramic views from the main room, bride’s suite, kitchen facilities and patio that faces Las Vegas Blvd.  “We were honored to be selected for a strategic web estate development project by such an innovative group of owners for a prestigious venue with incredible amenities.  Our concepts combined will definitely provide a new service and propel the View 215 website into the public eye rather quickly.”

Zealous Marketing worked closely with the owners of View 215 in creating a full project scope for the View 215 web presence to include 5 separate stages of development.  The first stage of the project included SEO (search engine optimization), creative website design and flash integration to “create an ambience reflective of View 215 atmosphere.”  The second and third stages involve the search engine optimization, pr optimization and base web marketing for the website, choreographed at time sensitive intervals for optimum performance, and website launch – which occurred this morning.  The 4th and 5^th final stages are still under wraps, but Perez did announce, “We plan on helping View 215 become a web pioneer in weddings and receptions in Las Vegas and around the world in the next 30 days.  After our integration is tested and complete, View 215 will have exclusive affordable wedding packages in Las Vegas that will be unrivaled and unseen - ever.”

Yahoo News Link - PR Web Link

Zealous Marketing was honored to launch the first PR campaign for Dizzler! What is Dizzler you ask? THIS is DIZZLER…

Or do you like this version?…(there’s nearly 50 to choose from!)

Zealous Marketing was given the opportunity to create a PR strategy for Dizzler by CyberActiveMarketing and completed 3 phases in our initial press release optimization services today. The initial press release was distributed directly to the media for the “early buzz” and was featured on some of the following websites:

• Forbes
• Phoenix Business Journal
• Topix
• Yahoo!

Just to name a few… 

The second phase was a keyword optimized version of the press release distributed through PRWeb.com for the use of anchor text linking.  To get an idea of the kind of websites that have published the press release, (this will relect pages that have been indexed and will continue to increase for the next 30 days) simply search Google or Yahoo! for the term “The Evolution of Online Media Search Gives Birth to Dizzler;” and this should give you an idea of our extensive and diverse reach. 

Our 3rd phase was the same optimized press release distributed on our proprietary network including all “Free” press release distribution websites.

Below is the actual press release; written, optimized and ditributed by ZealousPR - the press release optimization wing of Zealous Marketing

The Evolution of Online Media Search Gives Birth to Dizzler; A Free Interactive, Playable Media Search Engine and Aggregator of Multi-Media Content

Innovative, Social Networking-Friendly Website Sweeping Cyberspace by Providing Global Search Results for Free Music, Videos, Video Games and Ring Tones in Non-Threatening, Intrusive Ad Free Environment

Cyberspace (ZealousPR)—Free music and multi-media mega-search engine and media player giant, Dizzler, announces official website launch and established presence in the playable media search technology arena today at http://www.Dizzler.com.

The evolution of online technology has allowed us to bear witness to the exponential growth of search engine giants like Google and Yahoo.  Attempting to replicate just a fraction of their success in the area of music search, many websites failed and became fading stars in the cyber universe due to copyright infringement, backlashes by music artists and the inability to integrate with newer web 2.0 and social networking websites.    

While the remnants of these free music, ring tones, video and gaming websites still struggle with copyright infringement and user annoyance with adware and intrusive advertising, “Dizzler is racing to the forefront of free music, social network-friendly music players, multi-media search and playability,” by providing users with, “a Spyware and Adware-free environment that offers more music than iTunes and more videos than YouTube.”  More importantly, Dizzler adheres to copyright infringement laws, and only returns publicly available content from the Internet. Dizzler’s technology indexes and then encrypts in-line links to 3rd party websites that publicly host media using the same standards and practices as the major search engines (Google, Yahoo). This encryption prevents Dizzler users from accessing the actual paths to content in order to thwart inappropriate downloading, copying or sharing of files.

Striving to become the undisputed leader in playable media search technology, Dizzler is currently being utilized by well over a million users and attributes its early success to viral marketing and social networking.  Dizzler CEO stated, “We wanted the website to grow virally, by word of mouth while we perfected the technology – and that’s just what happened.”  Dizzler is currently witnessing a wild-fire spread in use of its Web 2.0 friendly, free music player that is compatible with all of the popular social networking websites like MySpace and Facebook.

Veteran internet marketers, Joe Perez, CEO of Zealous Marketing and Ian Rakow, CEO of Cyberactive Marketing concur, “The search technology, environment and ease of social networking music player integration of Dizzler are unrivaled. The viral value of Dizzler makes it a major force to look out for.”  Perez admits, “The first time I visited the site, I found myself searching for music I hadn’t heard in years – to the tune of 3 solid hours trying to ‘stump the Dizzler machine’ without success.”

Established in 2006 and based in Scottsdale, Arizona, Dizzler shows no signs of slowing in its bid to become the undisputed leader in playable media search technology at http://www.Dizzler.com.  Due to its vast search results, it has become a fast growing reference tool for the media as well as free music and entertainment for the world.

We are officially launching Las Vegas Nightclub Pass tomorrow.  The site was nearly completed about a month ago, but was revisited for SEO (search engine optimization) efforts all of last week.  We pretty much have everything optimized and linked appropriately- now its just a matter of adding more content.  Las Vegas Nightclub Pass is a case study in Las Vegas Nightclub promotions and will be an open venture for targeting the 21-28 male/female tourist seeking access and information regarding Las Vegas Nightclubs on a nightly basis and for travel planning.  Simply put, the site was created to provide a lead generation mechanism for Las Vegas Nightclubs, and to showcase Zealous Marketing’s ability to effectively create a significant web presence within a highly competitve market.

Currently, the website is being cached and will be indexing soon.  We wanted to stand somewhat apart from the typical Las Vegas design and added vibrant coloring of orange for surf psychology.  Navigation will be simple and in final stage of development with the content being added on a daily basis announcing Las Vegas Nightclub promotions nightly.  LasVegasNightclubPass.com utilizes Word Press Blogging technology for content management and was created wih the ability to further develop with additional features such as Las Vegas Nightclub Photos, Las Vegas Nightclub Reviews and ultimately a full shopping cart for direct reservations for bottle service and Las Vegas VIP Concierge Services.

We will continue to provide updates on this project as well as getting more of our roster of SEO and Creative Website Design projects put up on the Blog.  Please leave a comment so we know that our efforts and open communication with our prospective clients is appreciated!  Please Register Here to Leave Comments!!