Zealous Marketing - Strategic Web Estate Development

Zealous Marketing had the opportunity to sit with Blake Mallen, CMO and Ryan Blair, CEO of ViSalus. The following is a review based on that meeting with Zealous CEO, Joe Perez on January 28, 2009.

 

ViSalus is an innovative concept that has effectively grafted a superior network marketing product in the health and wellness space with an optimized social networking platform - Vi-Net. The timing is near perfect, in my opinion, as the these are significant trends/shifts in cyberspace at the present. After sampling their product line and reviewing their ingredient/functionality comparisons to health industry leaders, I must admit I was very impressed overall with their potential in these saturated markets.

Features of the Vi-Net Social Network in their own words:

• A social network for ViSalus Distributors, Customers and Friends

• An interactive daily guide to reach your life, health and prosperity goals!

• A place to track your nutrition and weight using sophisticated online tools

• The most efficient group management technology in direct sales

• A virtual academy with video training delivered online all the time!

• A suite of marketing and exposure tools to help you build your business fast!

• A community of like-minded people empowering and supporting each other.

 

In my initial research (and for the sake of getting this first post published expediently), these are the ups and downs that are being addressed as I write.

Downsides

• Saturated market with substantial Direct Response Marketing and PR Optimization required by ViSalus on a national/global scale for independent distributors to compete in the health and wellness space effectively
• Negative “propaganda” slandering the ViSalus brand in SERP’s (search engine results pages) because of their network marketing related business model - however, this is always to be expected in this space
• The ViSalus Social Network Vi-Net is the first major integration of these trends (network marketing and social networking) and may see alot of the competition “jump on the bandwagon” in months to come 

Upsides

• ViSalus is backed by a successful publicly traded corporation - Blyth BTH. Blyth provides ViSalus capital, leverageable assets and domain expertise to facilitate ViSalus‘ aggressive expansion plans over the next several years. This is a network marketing industry first!
• Superior products - dietary supplement formulations supported by a highly credible expert scientific advisory board.
• Extremely lucrative compensation structure that is able to payout expediently due to their capital and assets - incentivized by a practical and attainable BMW car program.
• Vi-Net, the Visalus Social Network, has simplified features for a wider range of interactivity by novices through experts in social networking with easy mobile picture and video integration for personalization and building content.

In closing, I feel that the ViSalus business opportunity is definitely a worthwhile investment and solid business opportunity in the short term with explosive viral marketability. I do, however, have much more research to complete before we can project long-term/sustainability. Overall, I am confident in predicting that this company will become a major player in the industry well within their first 3 years.

If you would like additional information on the ViSalus Opportunity, please include “ViSalus” in the Subject field and contact us by clicking here -> Contact Zealous Marketing or leave a comment!