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At long last we have finally acquiesced to the requests from our subscribers and twitter friends to write, “at least the basics of what you do for press release optimization“, so here it goes.

How to Optimize a Press Release

by Joe Perez CEO, Zealous Marketing

• Define your strategy. The first thing you need to ask your self is what’s the purpose of this press release? Is it for links to my website and drive traffic, hoping consumers read it and visitors want to find out more about it, or is it intended to hopefully generate media buzz and spark additional media coverage - with a story the world needs to know. If it is the latter and you are hoping to get the media to follow it and report on your story, then you’ll have to wait just a bit for us to get that “Value-Packed Article Set” on the blog. In this post we’ll be exploring the first one - how to get links to your website and generate pure search traffic from your optimized press release.

• Define your Keywords. The first thing is understanding what your keywords are and being realistic. By realistic, I mean you won’t be able to target keywords like “Cosmetics” if you have a press release on “Designer Fashions for Fall”.  For the example’s sake, your keywords with a headline like that should be “fall fashions” and “fall designer fashions” - but we’ll get to that in a moment. Read, then re-read your press release so you familiarize yourself with the “tone” of the release. Also take note of what appear to be the keywords. Heck, these may not even be the words you want to target at all! That brings us to the next step in stride.

• Structure your press release to include your targeted keywords. For our example we’ll use a sample of the press release optimization we did for Dizzler. If you find your keyword use is lacking, insert them into the story so as not to make it sound corny or like you were TRYING to insert them. For Dizzler, 1 of the 3 kewords we optimized for was “Free Music” -  of which is EXTREMELY competitive (against the likes of Rhapsody, Aol Music etc..). None-the-less, here is the press release before optimization: 

   

  So what we see here is the lack of “free music” anywhere in the first part of the press release. Now this is the VERY important area of your press release.  You’ll want to have one keyword, if not the whole keyword set, in the headline and also in the summary (the “mini headline”).  You also want to include the keyword at least 3-5 times in the press release body itself. Don’t over do it! The rule of thumb here is to have one keyword set text linked per hundred words. Getting to text links… 

• Use Anchor Text Links for your Keywords. Now that you have the keywords ready to insert and you’ve determined it won’t distort the “flow of the storyline”, insert the keywords and anchor link them like this..(never anchor or text link the keyword in the headline)

To insert anchor text is the same thing as hyperlinking. Simply highlight the word (like you would to delete it or format it) and right click the mouse and select hyperlink. Enter your website address or the web page on your website you would like the traffic to go to. For “white hat” sake, PLEASE make sure the website you are linking to is more than relevant for that keyword and not spam. An advanced technique here, and feel free to contact Zealous Marketing directly to expound on this, is to make sure your keyword is in your title tags for your website for OPTIMUM results.

These are the VERY BASICS of press release optimization. Perhaps, if time permits between projects, I’ll post the next level of press release optimization that includes how you can time your press release to coincide with the newsletters from various top level corporations that include RSS feeds in their newsletters. This now opens your press release to the entire audience and database of the top level corporations that have hundreds of thousands of newsletters going out! Or, if you just can’t wait for that post and would like a PR consultation, please contact us by clicking here, Contact Zealous Marketing. And as always, please feel free to Register Here and Leave Comments. Your feedback is welcome and greatly appreciated. OR, you can follow the CEO on Twitter. 

PRESS RELEASE OPTIMIZATION UPDATE:

I have found an article to be extremely valuable in your next steps from here. This is a great collection of strategies and, although they can be expounded upon individually, this provides a GREAT reference point for key componants in your PR optimization.  Check out the article by clicking here!

Upon careful research of the DubLi REVERSE auction platform heading to the US after successful beta testing in Germany (to the tune of 1.3 Million users in 6 months), Zealous Marketing has decided to aid in the North and South American launch of DubLi and become a “licensee” of the DubLi Business Model.  Zealous Marketing’s Joe Perez, in conjunction with award winning sales executive and mentor, David Yarbrough have created the marketing strategy and co-branded, “Are YOU In DubLi?” campaign to launch October 18th, 2008 - right on the heels of the US debut of DubLi.

Please consider the highlights of the DubLi online auction below and the business opportunity behind DubLi for yourself! Know who the last American Idol winner was? Well she has teamed up with DubLi for her Charities!  Check it out here, Jordin Sparks Charities.

• The World’s First Global Trading Portal Revolutionizing the Means by which Goods are Distributed Worldwide
• Instead of the price going up as more people participate, the price ACTUALLY GOES DOWN
• Already exploded in Europe with 1.3 Million German users alone participating in Dubli Auctions (this from only 14,000 reps)
• Revolutionary REVERSE Auction concept where the price is always driven DOWN on NEW brand name products including new autos
• Users pay .80 cents to view a price which drives down the price. If they find value they buy. Next ‘bidder’ gets a lower price if user passes
• Viral expansion where the average user tells 5 friends because they are getting new brand name goods at a 10-100% discount.
• Opens in North and South America October 4th, 2008
• Opening in China, Korea, Japan, and eventually all major countries in the world in the near future. Chinese government already engaged.
• Worldwide business associates can come on board before their country opens.
• Huge multi-generational and infinity payouts.
• Well capitalized company that owns ALL the products in auction to ensure proper delivery
• 5 Year old company in development since 2003.
• Launch in Europe 2006.
• Some distibutors in Europe who began at the beginning of this year are already at the 150K USD per month level.
• Largely PASSIVE networking opportunity.
• Most of the income comes from users NOT your network of distributors though the latter is lucrative as well.
• Gold Level can essential attract thousands by giving free credits. 6000 Credits=1200 users x 5 auction credits.
• Because this is viral and immensely popular these 1200 users tell an average of 5 friends historically. Result: 6000 users in your network.
• 6000 users spend an average of $7 per month, resulting in 42,000 USD per month.

For additional information on DubLi (provided on our DubLi Network - supplied website), please Click This Link Now! 

Zealous Marketing was honored to launch the first PR campaign for Dizzler! What is Dizzler you ask? THIS is DIZZLER…

Or do you like this version?…(there’s nearly 50 to choose from!)

Zealous Marketing was given the opportunity to create a PR strategy for Dizzler by CyberActiveMarketing and completed 3 phases in our initial press release optimization services today. The initial press release was distributed directly to the media for the “early buzz” and was featured on some of the following websites:

• Forbes
• Phoenix Business Journal
• Topix
• Yahoo!

Just to name a few… 

The second phase was a keyword optimized version of the press release distributed through PRWeb.com for the use of anchor text linking.  To get an idea of the kind of websites that have published the press release, (this will relect pages that have been indexed and will continue to increase for the next 30 days) simply search Google or Yahoo! for the term “The Evolution of Online Media Search Gives Birth to Dizzler;” and this should give you an idea of our extensive and diverse reach. 

Our 3rd phase was the same optimized press release distributed on our proprietary network including all “Free” press release distribution websites.

Below is the actual press release; written, optimized and ditributed by ZealousPR - the press release optimization wing of Zealous Marketing

The Evolution of Online Media Search Gives Birth to Dizzler; A Free Interactive, Playable Media Search Engine and Aggregator of Multi-Media Content

Innovative, Social Networking-Friendly Website Sweeping Cyberspace by Providing Global Search Results for Free Music, Videos, Video Games and Ring Tones in Non-Threatening, Intrusive Ad Free Environment

Cyberspace (ZealousPR)—Free music and multi-media mega-search engine and media player giant, Dizzler, announces official website launch and established presence in the playable media search technology arena today at http://www.Dizzler.com.

The evolution of online technology has allowed us to bear witness to the exponential growth of search engine giants like Google and Yahoo.  Attempting to replicate just a fraction of their success in the area of music search, many websites failed and became fading stars in the cyber universe due to copyright infringement, backlashes by music artists and the inability to integrate with newer web 2.0 and social networking websites.    

While the remnants of these free music, ring tones, video and gaming websites still struggle with copyright infringement and user annoyance with adware and intrusive advertising, “Dizzler is racing to the forefront of free music, social network-friendly music players, multi-media search and playability,” by providing users with, “a Spyware and Adware-free environment that offers more music than iTunes and more videos than YouTube.”  More importantly, Dizzler adheres to copyright infringement laws, and only returns publicly available content from the Internet. Dizzler’s technology indexes and then encrypts in-line links to 3rd party websites that publicly host media using the same standards and practices as the major search engines (Google, Yahoo). This encryption prevents Dizzler users from accessing the actual paths to content in order to thwart inappropriate downloading, copying or sharing of files.

Striving to become the undisputed leader in playable media search technology, Dizzler is currently being utilized by well over a million users and attributes its early success to viral marketing and social networking.  Dizzler CEO stated, “We wanted the website to grow virally, by word of mouth while we perfected the technology – and that’s just what happened.”  Dizzler is currently witnessing a wild-fire spread in use of its Web 2.0 friendly, free music player that is compatible with all of the popular social networking websites like MySpace and Facebook.

Veteran internet marketers, Joe Perez, CEO of Zealous Marketing and Ian Rakow, CEO of Cyberactive Marketing concur, “The search technology, environment and ease of social networking music player integration of Dizzler are unrivaled. The viral value of Dizzler makes it a major force to look out for.”  Perez admits, “The first time I visited the site, I found myself searching for music I hadn’t heard in years – to the tune of 3 solid hours trying to ‘stump the Dizzler machine’ without success.”

Established in 2006 and based in Scottsdale, Arizona, Dizzler shows no signs of slowing in its bid to become the undisputed leader in playable media search technology at http://www.Dizzler.com.  Due to its vast search results, it has become a fast growing reference tool for the media as well as free music and entertainment for the world.