Zealous Marketing - Strategic Web Estate Development

European Success Story and Innovative Online Reverse Auction, DubLi, Arrives in the United States

New Reverse Online Auction House, DubLi, Launches in the US After Achieving a Reported 1.3 Million Users in 6 Months in European Test Markets

Las Vegas, NV (PRWEB) October 24, 2008 — After successful test launches in European markets, new online auction house, DubLi, launches in North and South America.

DubLi is an innovative online reverse auction platform that was strategically launched for beta testing in European markets and generated 1.3 million users in 6 months. Due to the unique DubLi business model and marketing strategy generating a buzz in the network marketing community, DubLi is currently spreading virally through the US internet and affiliate marketing space at an exponential rate.

DubLi has taken an innovative approach to online auctions by offering members the ability to purchase or “win” products and vehicles in three unique auction formats — where the item price goes down instead of up. Products range from automobiles, solid gold bars, and high-end electronics, to trendy personal care products and authentic designer fashion accessories such as Calvin Klein, Louis Vitton and Gucci.

DubLioffers shoppers 3 exclusive online auction platforms in which to shop, each with a unique format. The user is required to register then purchase or have been gifted DubLi credits to become a member and shop in the DubLi auctions. DubLi credits have a cash value of $.80 each and are spent to reveal the price of a particular item for auction. Revealing the price, by spending a single DubLi credit, reduces the cost of the item. Should the user choose not to purchase the item at that precise moment for the price revealed, the price is reduced for the next user. To continue this example, the next user would click to reveal the price and thereby reduce it further should they choose not to purchase and so on. However, in the Zero auction, the goal is to spend your DubLi credits to reduce the price of the item to $0.00. The item is “won” by the user who is the last to click, revealing the price, which reduces it to zero.

The affordability, interactivity/entertainment value, ease of use and quality of products of the DubLi online auction are the key factors in DubLi’s projected success. “We are eager to see the market share of EBay’s reported $59 billion last year that DubLi is able to capture,” states Zealous Marketing CEO, Joe Perez.

At long last we have finally acquiesced to the requests from our subscribers and twitter friends to write, “at least the basics of what you do for press release optimization“, so here it goes.

How to Optimize a Press Release

by Joe Perez CEO, Zealous Marketing

• Define your strategy. The first thing you need to ask your self is what’s the purpose of this press release? Is it for links to my website and drive traffic, hoping consumers read it and visitors want to find out more about it, or is it intended to hopefully generate media buzz and spark additional media coverage - with a story the world needs to know. If it is the latter and you are hoping to get the media to follow it and report on your story, then you’ll have to wait just a bit for us to get that “Value-Packed Article Set” on the blog. In this post we’ll be exploring the first one - how to get links to your website and generate pure search traffic from your optimized press release.

• Define your Keywords. The first thing is understanding what your keywords are and being realistic. By realistic, I mean you won’t be able to target keywords like “Cosmetics” if you have a press release on “Designer Fashions for Fall”.  For the example’s sake, your keywords with a headline like that should be “fall fashions” and “fall designer fashions” - but we’ll get to that in a moment. Read, then re-read your press release so you familiarize yourself with the “tone” of the release. Also take note of what appear to be the keywords. Heck, these may not even be the words you want to target at all! That brings us to the next step in stride.

• Structure your press release to include your targeted keywords. For our example we’ll use a sample of the press release optimization we did for Dizzler. If you find your keyword use is lacking, insert them into the story so as not to make it sound corny or like you were TRYING to insert them. For Dizzler, 1 of the 3 kewords we optimized for was “Free Music” -  of which is EXTREMELY competitive (against the likes of Rhapsody, Aol Music etc..). None-the-less, here is the press release before optimization: 

   

  So what we see here is the lack of “free music” anywhere in the first part of the press release. Now this is the VERY important area of your press release.  You’ll want to have one keyword, if not the whole keyword set, in the headline and also in the summary (the “mini headline”).  You also want to include the keyword at least 3-5 times in the press release body itself. Don’t over do it! The rule of thumb here is to have one keyword set text linked per hundred words. Getting to text links… 

• Use Anchor Text Links for your Keywords. Now that you have the keywords ready to insert and you’ve determined it won’t distort the “flow of the storyline”, insert the keywords and anchor link them like this..(never anchor or text link the keyword in the headline)

To insert anchor text is the same thing as hyperlinking. Simply highlight the word (like you would to delete it or format it) and right click the mouse and select hyperlink. Enter your website address or the web page on your website you would like the traffic to go to. For “white hat” sake, PLEASE make sure the website you are linking to is more than relevant for that keyword and not spam. An advanced technique here, and feel free to contact Zealous Marketing directly to expound on this, is to make sure your keyword is in your title tags for your website for OPTIMUM results.

These are the VERY BASICS of press release optimization. Perhaps, if time permits between projects, I’ll post the next level of press release optimization that includes how you can time your press release to coincide with the newsletters from various top level corporations that include RSS feeds in their newsletters. This now opens your press release to the entire audience and database of the top level corporations that have hundreds of thousands of newsletters going out! Or, if you just can’t wait for that post and would like a PR consultation, please contact us by clicking here, Contact Zealous Marketing. And as always, please feel free to Register Here and Leave Comments. Your feedback is welcome and greatly appreciated. OR, you can follow the CEO on Twitter. 

PRESS RELEASE OPTIMIZATION UPDATE:

I have found an article to be extremely valuable in your next steps from here. This is a great collection of strategies and, although they can be expounded upon individually, this provides a GREAT reference point for key componants in your PR optimization.  Check out the article by clicking here!

Upon careful research of the DubLi REVERSE auction platform heading to the US after successful beta testing in Germany (to the tune of 1.3 Million users in 6 months), Zealous Marketing has decided to aid in the North and South American launch of DubLi and become a “licensee” of the DubLi Business Model.  Zealous Marketing’s Joe Perez, in conjunction with award winning sales executive and mentor, David Yarbrough have created the marketing strategy and co-branded, “Are YOU In DubLi?” campaign to launch October 18th, 2008 - right on the heels of the US debut of DubLi.

Please consider the highlights of the DubLi online auction below and the business opportunity behind DubLi for yourself! Know who the last American Idol winner was? Well she has teamed up with DubLi for her Charities!  Check it out here, Jordin Sparks Charities.

• The World’s First Global Trading Portal Revolutionizing the Means by which Goods are Distributed Worldwide
• Instead of the price going up as more people participate, the price ACTUALLY GOES DOWN
• Already exploded in Europe with 1.3 Million German users alone participating in Dubli Auctions (this from only 14,000 reps)
• Revolutionary REVERSE Auction concept where the price is always driven DOWN on NEW brand name products including new autos
• Users pay .80 cents to view a price which drives down the price. If they find value they buy. Next ‘bidder’ gets a lower price if user passes
• Viral expansion where the average user tells 5 friends because they are getting new brand name goods at a 10-100% discount.
• Opens in North and South America October 4th, 2008
• Opening in China, Korea, Japan, and eventually all major countries in the world in the near future. Chinese government already engaged.
• Worldwide business associates can come on board before their country opens.
• Huge multi-generational and infinity payouts.
• Well capitalized company that owns ALL the products in auction to ensure proper delivery
• 5 Year old company in development since 2003.
• Launch in Europe 2006.
• Some distibutors in Europe who began at the beginning of this year are already at the 150K USD per month level.
• Largely PASSIVE networking opportunity.
• Most of the income comes from users NOT your network of distributors though the latter is lucrative as well.
• Gold Level can essential attract thousands by giving free credits. 6000 Credits=1200 users x 5 auction credits.
• Because this is viral and immensely popular these 1200 users tell an average of 5 friends historically. Result: 6000 users in your network.
• 6000 users spend an average of $7 per month, resulting in 42,000 USD per month.

For additional information on DubLi (provided on our DubLi Network - supplied website), please Click This Link Now! 

Guaranteed Consumer Funding is a consumer funding company that offers the consumer guaranteed funding for puchases of a selection of products - guaranteed!  The consumer funding company aides in the develoment of good credit for those consumers who have little or poor credit and offers an opportunity to receive guaranteed consumer funding as a part of their member services.

In their own words…

GCF offers brand new, brand name products at low weekly prices. And with our Guaranteed Approval Program, you will get approved for financing regardless of your credit history. All you need is an active checking or savings account and can afford weekly payments of $29.99, then YOU’RE APPROVED - Guaranteed!

Unlike other financial companies, we don’t check your credit and measure you based on some credit score. Instead, all we ask is that you become creditworthy with us by building a short credit history by paying a small, one-time activation fee, then paying just 5 consecutive weeks worth of layaway payments. Then we finance the balance of your purchase price, order your computer and have it shipped directly to your home.  

It’s that simple.

Guaranteed Consumer Funding has received negative, misguiding complaints and Zealous Marketing, being the white hat pr and seo company that we are, has completed our own independent research on Guaranteed Consumer Funding and have found that the complaints are unjustified.  Each scenario presented was in fact a false accusation in that Guaranteed Consumer Funding abided by the policies and procedures set forth in the terms and conditions that these former members agreed to.  Kudos Guaranteed Consumer Funding on proving to be a solid company with the best of intentions for aiding in the development of good credit in this economy!