Zealous Marketing Blog - Strategic Web Estate Development
Zealous Marketing was honored to launch the first PR campaign for Dizzler! What is Dizzler you ask? THIS is DIZZLER…
Or do you like this version?…(there’s nearly 50 to choose from!)
Zealous Marketing was given the opportunity to create a PR strategy for Dizzler by CyberActiveMarketing and completed 3 phases in our initial press release optimization services today. The initial press release was distributed directly to the media for the “early buzz” and was featured on some of the following websites:
Just to name a few…
The second phase was a keyword optimized version of the press release distributed through PRWeb.com for the use of anchor text linking. To get an idea of the kind of websites that have published the press release, (this will relect pages that have been indexed and will continue to increase for the next 30 days) simply search Google or Yahoo! for the term “The Evolution of Online Media Search Gives Birth to Dizzler;” and this should give you an idea of our extensive and diverse reach.
Our 3rd phase was the same optimized press release distributed on our proprietary network including all “Free” press release distribution websites.
Below is the actual press release; written, optimized and ditributed by ZealousPR - the press release optimization wing of Zealous Marketing 
The Evolution of Online Media Search Gives Birth to Dizzler; A Free Interactive, Playable Media Search Engine and Aggregator of Multi-Media Content
Innovative, Social Networking-Friendly Website Sweeping Cyberspace by Providing Global Search Results for Free Music, Videos, Video Games and Ring Tones in Non-Threatening, Intrusive Ad Free Environment
Cyberspace (ZealousPR)—Free music and multi-media mega-search engine and media player giant, Dizzler, announces official website launch and established presence in the playable media search technology arena today at http://www.Dizzler.com.
The evolution of online technology has allowed us to bear witness to the exponential growth of search engine giants like Google and Yahoo. Attempting to replicate just a fraction of their success in the area of music search, many websites failed and became fading stars in the cyber universe due to copyright infringement, backlashes by music artists and the inability to integrate with newer web 2.0 and social networking websites.
While the remnants of these free music, ring tones, video and gaming websites still struggle with copyright infringement and user annoyance with adware and intrusive advertising, “Dizzler is racing to the forefront of free music, social network-friendly music players, multi-media search and playability,” by providing users with, “a Spyware and Adware-free environment that offers more music than iTunes and more videos than YouTube.” More importantly, Dizzler adheres to copyright infringement laws, and only returns publicly available content from the Internet. Dizzler’s technology indexes and then encrypts in-line links to 3rd party websites that publicly host media using the same standards and practices as the major search engines (Google, Yahoo). This encryption prevents Dizzler users from accessing the actual paths to content in order to thwart inappropriate downloading, copying or sharing of files.
Striving to become the undisputed leader in playable media search technology, Dizzler is currently being utilized by well over a million users and attributes its early success to viral marketing and social networking. Dizzler CEO stated, “We wanted the website to grow virally, by word of mouth while we perfected the technology – and that’s just what happened.” Dizzler is currently witnessing a wild-fire spread in use of its Web 2.0 friendly, free music player that is compatible with all of the popular social networking websites like MySpace and Facebook.
Veteran internet marketers, Joe Perez, CEO of Zealous Marketing and Ian Rakow, CEO of Cyberactive Marketing concur, “The search technology, environment and ease of social networking music player integration of Dizzler are unrivaled. The viral value of Dizzler makes it a major force to look out for.” Perez admits, “The first time I visited the site, I found myself searching for music I hadn’t heard in years – to the tune of 3 solid hours trying to ‘stump the Dizzler machine’ without success.”
Established in 2006 and based in Scottsdale, Arizona, Dizzler shows no signs of slowing in its bid to become the undisputed leader in playable media search technology at http://www.Dizzler.com. Due to its vast search results, it has become a fast growing reference tool for the media as well as free music and entertainment for the world.
Categories: Press Release Optimization
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A Special Thank You to Edie for allowing me to repost our email conversation below.
To Whom It May Concern:
I read the article about Dizzler: The Evolution of Online Media Search Gives Birth to Dizzler; A Free Interactive, Playable Media Sear after doing some research since discovering the egregious theft of my bandwidth.
I am presently deciding on the best way to handle this issue, but rest assured, it will be addressed. Dizzler, at best, is unethical and underhanded. Millions of unsuspecting website owners have been and are being raped of their paid for bandwidth by dizzler (lower-case intended), who steals the bandwidth directly from website directories without permission.
Appalling!
Revenue is generated on the backs of many honest-hearted web-site owners who have no clue. I know I didn’t until the other night when I went to my control panel and saw my bandwidth usage in the RED! I almost had a heart attack to see how much of my bandwidth was being directly drained by dizzler!!!
Zealous marketing, indeed. I am going to contact the Arizona Attorney General, to start.
Angry!
Hello,
Thanks for your email. We get this every so often, once or twice a year for Dizzler. However, we are, in fact, a separate marketing and PR firm that do represent Dizzler – comfortably.
I hope this is definitive:
You have files open to the public that you are hosting. Now that people are accessing these files through new search technology like Dizzler, you feel that they are stealing your bandwidth. That is not the case. Dizzler adheres to the same practices and standards as Google and other major search engines. Dizzler is not maliciously using any of your bandwidth. Dizzler is merely acting as a search engine.
Dizzler is clearly within their rights as all of your information is being hosted on a public access site. If you do not want the public to have access to these files, you can very simply make them private. Dizzler usually works with people like this when they contact via their website at http://www.Dizzler.com. They have everything posted there.
For future reference please identify the website in question (your website) when sending us an email. To respond to your jab, Zealous Marketing we are indeed. Our firm works with many Fortune 500 companies and we have an impeccable reputation – which is unheard of in the industry. We are a “white hat” company, meaning that we adhere to all internet, federal and state laws and regulations – and we go above and beyond to ensure that our clients are not practicing “black hat” ad serving or malicious endeavors such as bandwidth pirating and the like.
I do appreciate your email as we are very much engaged in championing ANY website owner should “black hat tactics” befall them. Simply put, we’re the Clark Kent of Internet Marketing and Web Estate Development.
In simpler terms, regarding the bandwidth usage, Dizzler works like a search engine (similar to GoogleBot that you should see accessing your bandwidth as well) that allows users to search media content. My assumption is that you have content that is popular and also public access. Resolve this by disallowing your popular content to be publicly accessible and make it private. My professional suggestion would be to define what that content that’s being accessed is and find a way to watermark or embed your brand onto that searched content in hopes of monetizing this traffic through your audience.
I hope this helps and we wish you the best of success in all of your endeavors.
Warm regards,
Joe Perez
Mr. Perez,
Thanks for responding so quickly and helping me to understand the process better.
I really feel bad for the jab, and apologize. I was looking at it from the angle that you were connected with Dizzler, and not from the angle that you market them–although that point is clearly seen from the article. Again, I apologize. I didn’t make myself as clear as I could have because I was afraid to. I didn’t know if you would send out hit men..
You see, I have a website that plays music from the past. I have been racking my brain to try and figure out how to make the popularity that I experience profitable. I joined Google AdSense but up to now have not found a way to monetize anything. I even had a donate button up for a time to defray my bandwidth and hosting costs, to no avail.
I will most definately contact Dizzler to find out what I should do so that all those people from everywhere in the earth cannot stream my music through Dizzler at the expense of my bandwidth that I pay handsomely for. I am disillusioned with the internet at this point because from where I sit–everybody is out to make a buck on everybody else and not considering common courtesy. I’m in the majority that does not realize that their directories are being accessed by Dizzler and the GoogleBot Boys. Harmless search engines? Not when they actively look for unprotected files that translate to unprotected bandwidth. If nothing else, the purchasers of that bandwidth should be informed and unite to stop Dizzler and subsequent agents from profiting..then again, they could always purchase their own bandwidth and serve the masses freely like we unsuspecting consumers do.
Clark Kent of Internet Marketing? Meet Lois Lane for the People. What are we getting out of all this success besides drainage of bandwidth? In effect, you’re saying if we’re not savvy enough to make the directories private–we’re getting what we deserve. Napster bit the dust, and so can Dizzler..one locked file at a time.
I would assume that the money that is being made by Dizzler is generated by ads based on the generated traffic–but that traffic is also traveling through “my house” so to speak, and I am not being compensated one iota…to the contrary, I am being forced to pay for bandwidth that someone else is using.
I’m not sure of legality of that practice, but will make it my business to explore it. In any event, I admire you greatly for responding in such a professional manner. It made me feel better.
Thank you also for your wish for success in my endeavors. That melted my heart all the way down to a smile.
Sincerely,
Edie
Well Hello Lois,
No worries for the jab. It was deserved understanding your perspective at the time.
Regarding the monetization of your website, I would be happy to take a look at your website, consult and offer suggestions that you may be able to implement for free. (To establish a solid revenue stream.) Consider it a gift to compensate for a fraction of your frustration with Dizzler.
From what I read, it sounds like Dizzler users may be frequenting your site pretty often. That can be a GREAT thing. If I can find the sources or music that is being accessed, I may be able to help you optimize for some of those search terms – in effect targeting precise demographics or terms that I can show you to optimize for. Plus, I don’t know if you are an affiliate yet, but I can show you some affiliate offers…such as paid ringtones and the like to generate from $5 to $50 per lead.
Regarding the nature of Dizzler, all I can say on record is that Dizzler was designed to protect music artists from pirating and illegal downloading and has been shown great appreciation by the music artist community. Off the record, I would say that as website owners, we are at the mercy of this type of technology for the sake of being able to be indexed by Google and other search engine spiders or “bots” in hopes of placing well in the search engines and driving more traffic to our site. In my business, my focus is to “bleed as much bandwidth that is needed” for the sake of GoogleBot STAYING on my site and indexing my content. My content is not “music archives” though so it would be wrong if I said that I can relate to your position. Although, as a veteran internet marketer, it sounds like a great problem to have! Let’s see how we can help you offset that bandwidth cost and build an income stream from what sounds like popular content. If you tell me you have music for the baby boomer demographic, you will inspire a cheesy grin. I am also most definitely NOT trying to “peddle our wares” and sell you something; as I mentioned I would research and consult for free to help alleviate your “problem” with Dizzler.
It is refreshing to receive such an intelligent email. I would love to repost our dialogue on our blog http://www.zealousmarketing.com/blog directly under the Dizzler article for all of my subscribers to review. Would I please have your permission to do so? If so, please feel free to leave a comment there as well. I would love to open a public forum for those who may feel as you do. I would also love to be able to say that “This client came Zealous Marketing me angry and ended up making thousands from her angry email.” Forgive me for being facetious.
Warm regards,
Joe Perez
..Superman! I knew it! (lol) (those mild mannered glasses didn’t fool me!
)
Oh what a wonderful and encouraging response, yet again! I can’t tell you what it feels like to know somebody is actually listening, and cares! My heart is soaring with hope and incentive.
I have longed for a consultant to steer me in the right direction so that I could benefit monetarily from my efforts. I’ve prayed for this moment, and to be honest–no longer feel the way I did (at least as far as the complaint is concerned). You are a wonderful man!
First of all, let me give you a bit of background. I am a music lover and always believed that it was wrong to download music without going to the record store to buy it–which is what I’ve always done. I have a great collection, and that’s why I am so popular (I guess)..besides my pleasing personality..(she says modestly..
Anyway, my harddrive was filling up so I decided to transfer all of my music to my server/host. I would make compilations and play them on my site from the music I’ve amassed on my server. I’m known for my ability to play good music.
My site is called “Out Of The Past..and into the future” and it is choked FULL of musical goodies…mainly directed at (start grinning) Baby Boomers. I have Jazz and Oldies mainly, but my taste is eclectic. The url to my site is http://msoldschool.ning.com I have another Ning site that’s music based called “Edie’s Vault” http://indigosunset.ning.com but nobody but me knows about it, and now you. I just house music there.
I was naive I guess. I have a tracker placed on Out of The Past and loads of folks pass through and enjoy the site. Seeing that, I got the bright idea to set up Google’s AdSense and could just envision dollar signs… !! I waited and watched and nothing happened. I have the Google Ads on every page, but I didn’t realize Ning was collecting the revenue…so, back to the mental drawing board I went.
One day I literally stumbled upon Yahoo’s Music Blogger and was delighted to know that their technology could ‘read’ any music page or directory and play it! I was on the moon happy because I’d always wanted to share all the music that is stored on my server. What good is it if people can’t hear it, right? I set up playlists using this technology for all the different gazillions of music files I have to stream–and stream they did, until last night when I was forced to lock Dizzler out which subsequently put an ignominious halt to my music stream. I went to plan B and am playing music that I’ve painstakingly uploaded to Ning. I have several pages within my own site for just that purpose, for example Slow Jams, JazzWorld, Smooth Jazz, Doo Wop, and I even have a Group called The Spa that I think you would love. You’ll probably need it after I finish confusing you with all of this information
Incidentally, my website/server is [.......] but it serves as a warehouse of sorts at this time. I took down my design because someone went to view-source and stole my entire html…sigh. But that’s where the masses are hearing my music streamed through Dizzler from. Judging from the traffic and bandwidth ‘bleed’ as you call it–I am famous! You should see the traffic!
What thrills my heart, unexpectedly, is your perspective on the whole thing and the prospect of me actually being able to generate some income! I need an oxygen mask just thinking about it! Maybe Dizzler can get you a report showing you what I’m talking about as regards my server’s popularity. If I had a dollar for each time something is accessed from my server, my name would change from Lois Lane to Cha-Ching! Ha ha haaaa! Who knows what will happen. Dizzler may even want to take me in as a partner. Talk about irony!
I look forward to hearing your advice and would be happy to look into the ringtone affiliate program that you mentioned. I know I can provide a valuable service and be compensated at the same time, which would be a GREAT equalization of the issue.
I have been praying for someone like you to help me. Words won’t form to express my gratitude. Feel free to post our conversation, although I hesitate to let the world see me ranting like a frustrated banchy. If this story has a happy ending though, I want the WORLD to know and realize the outstanding company that Zealous Marketing truly is, thanks to you, it’s CEO.
Edie
This seems like the most comprehensive blog on this niche
Have a nice day
Gt.hunny
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