Zealous Marketing was retained by Direct Response Pros for Press Release Optimization on March 20th.

Zealous Marketing completed keyword and political landscape research for the optimization of the press release on March 23rd and distributed the press release on March 25th.  It had been ascertained that this was the soonest effective launch date in optimization efforts to create a static headline that will be incorporated in RSS fed newsletters on politically related member based websites.  Simply put, alot of websites have weekly/monthly newsletters that they send to their subscription-based members.  In these newsletters, they often include an RSS (really simple syndication) feed that shows top news headlines in the national or global media.  Zealous Marketing timed the press release to be distributed to the AP and hundreds of thousands of media contacts, relevant websites and blogs at the best possible moment to be included in those newsletters to not only reach the media, but the relevant public as well.  This is extremely time sensitive in that news headlines and press releases are consistently rotating throughout each day at immediate intervals. The ability to time each press release in conjunction with the launch time of these newsletters is an element of our Press Release Optimization Services and what sets Zealous Marketing and our Zealous PR efforts apart from ANY other “press release optimization” firm out there.  

Direct Response Pros did note significant website activity in the first week and is now benefiting from the SEO (search engine optimization) efforts of the Press Release Optimization Campaign.  One (verified) target keyword phrases as of Sunday, March 30th “cost effective fundraising” has been indexed and ranked in the number 2 position of Google Search Results for DirectResponsePros.com. 

Another benefit received, is the display format of each press release optimization client.  Since the press release itself will be found and researched, we utilize PRWeb as our PR hosting in distribution.  View the awesome media presentation by clicking this link, Marketing a Candidate.

If you have any questions of concerns regarding this campaign or Zealous Marketing’s Press Release Optimization Services, Please Register Here to Leave Comments!!