Zealous Marketing - Strategic Web Estate Development

Zealous Marketing has entered negotiations with Green Leaf Apartments to provide geo-targeted SEO for 6 of their Green Leaf Apartments communities.  Zealous Marketing has started the strategic proposal process by beginning research and development on over 500 keyword phrases and long-tail search terms and is currently providing real-time analytics for geo-targeted search terms and IP targeting.

Green Leaf Partners is a Northern California-based real estate investment firm that specializes in acquiring, repositioning and operating multi-family communities in markets that demonstrate positive growth fundamentals and have a constrained apartment supply. The firm was founded in 2008 as an affiliate of RCMG and K. Wayne Rice and Associates, Inc (KWR). Green Leaf Partners intends to create an investment fund to capitalize on RCMG’s and KWR’s investment opportunities and expertise.

KWR was founded in 1994 by Wayne Rice.  Since then Wayne has successfully acquired approximately 5,000 units and generated an average IRR of 23.5% in markets throughout the country. In 2006, Wayne and the members of his team founded RCMG as an affiliate of KWR with the intention of leveraging KWR’s strategy and track record into larger institutional-type assets. In less than two years RCMG acquired over 1,000 units in markets throughout the country. All of the company’s assets are well positioned to generate attractive returns.

In 2008, the principals of RCMG decided to create a fund to capitalize on an attractive apartment owner’s market that the principals foresee over the next three to five years. Green Leaf Partners aims to brand its apartment assets under a new name -“Green Leaf Apartments” - demonstrating the company’s commitment to sustainable and environmentally-friendly housing. Environmentally friendly practices will help the company gain recognition in the market for its forward -thinking approach to unlocking value in older apartment assets through the addition of select environmentally-friendly upgrades.

Zealous Marketing has been asked to create a strategic web estate development proposal to include geo-targeted SEO as well as becoming dedicated webmasters for all of Green Leaf Apartments projects in the future.