Optimized Press Release Services

With the number of online media, PR companies and press blogs growing at an exponential rate, an optimized press release can help give your business, product or service the instant exposure it needs to reach untapped markets, build credibility within current markets, and significantly support SEO (search engine optimization) efforts. Online press release optimization not only alerts the media to your product, service, event or story, but it also helps your search engine rankings in a BIG way. If you are familiar with the relevant and reciprocal linking ideology in SEO, you can definitely appreciate the fact that when your press release is published on hundreds or thousands of popular websites displaying RSS and press feeds from major sources, search engine spiders recognize this as major link popularity. Now, if you link those pages back to the sites that have published your press, you look like a pretty popular website with a lot of the highly ranked sites linking to you! 

The other side of the coin is this: Press Release Optimization is the best way to not only ensure your press release is reaching the targeted media to generate additional articles and "press buzz", but search engine placement results of press release optimization will also make sure that your story is found when a keyword search is done with the keywords and phrases that have been optimized in the press release itself. The optimized text links within the body of the "optimized press release" itself will ensure that the journalist or consumer can be directed right to your website or targeted splash page when the anchor text is clicked.  Most journalists, especially freelance, rely heavily on press engines such as Google and Yahoo! News. 

Press Release Optimization

Press Releases written and/or distributed by Zealous Marketing are all optimized for greatest search engine placement with anchor text links and keyword density. This is an intricate process where keywords and keyword phrases are utilized in the body of the press release and also anchor text linked to targeted web pages within the client's website for search engine indexing. Other "ingredients" in our effective press release optimization include relevant content within the story, number of uses of each keyword independently, quotes, punctuation and title/ summary statements.  If you have a press release that you would like us to review, please feel free to contact us by clicking here and select "PR Optimization" in the drop down field.   

If you would like Zealous Marketing to optimize/edit and distribute a press release that you have already written, send your press release to us directly by pasteing the press release within the body of your email (no attachments please) and send to clients @ zealousmarketing.com. We will reply with our recommeded distribution channels and pricing. Please note, submitting your press release to Zealous Marketing does not obligate you to purchase services from Zealous Marketing. The purpose of submitting your press release to Zealous Marketing is for the sole purpose of keyword and industry research to ascertain fair market value for our services.

Optimized Press Release Distribution

Zealous Marketing is partnered with the largest recognized newswire service in the world.  This distribution network includes thousands of print publications, online news web sites, all local news stations, reporting agencies, targeted industry media, tens of thousands of freelance journalists and the Associated Press worldwide. Optimized press releases are distributed electronically via newswires to press rooms and directly to editors and journalists by email and facsimile transmissions.  Publicly traded corporations will also receive inclusion of their press release on the Thomson First Call and all financial websites such as Bloomberg.com, Reuters, Fidelity, and E*TRADE, just to name a few.  Every press release distributed is also included in Yahoo! and Google News search engines. In efforts to continue its impeccable reputation for distributing high quality press releases, Zealous Marketing will not distribute any press release that has not been edited by our staff or is not effectively optimized.

History of the Press Release

A Press Release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. These forms of transmission are often referred to as "newswires". Commercial newswire services are also used to distribute news releases. Sometimes press releases are sent for the purpose of announcing news conferences.
A "press release" is much different from an article. A news article is a compilation of facts developed by journalists published in the media, whereas a press release is designed to be sent to journalists in order to encourage them to further develop articles on the subject. A press release is generally biased towards the objectives of the author.
The use of press release services is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm's client, and publicity, the aim of which is to attract favorable media attention for products marketed by the client.

Origins
The first press release was introduced in 1906 by Ivy Lee, who is often referred to as the first real public relations practitioner. At that time, Lee's agency was working with the Pennsylvania Railroad, which had just fallen victim to a tragic accident. Ivy Lee convinced the company to issue the first press release to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene and providing their transportation there, as a means of fostering open communication with the media.
"-30-" is a traditional closing for a press release. It started during the Civil War when telegraphers tapped "XXX" at the end of a transmission. XXX is the Roman numeral for 30.

Elements
While there are several types of press releases (such as general news releases, event releases, product press releases, and more recently social media press releases), press releases very often have several traits of their structure in common. This helps journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Some of these common structural elements include:

• Headline - used to grab the attention of journalists and briefly summarize the news.
  
• Dateline - contains the release date and usually the originating city of the press release.
  
• Introduction - first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
  
• Body - further explanation, statistics, background, or other details relevant to the news.
  
• Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
  
• Media Contact Information - name, phone number, email address, mailing address, or other contact information for the Press Release or other media relations contact person. 

Video news releases
Some public relations firms send out video news releases (VNRs) which are pre-taped video programs that can be aired intact by TV stations. Often, the VNRs are aired without the stations' identifying or attributing them as such.
TV news viewers can often detect the use of VNRs within television newscasts; for example, many movie-star "interviews" are actually VNRs, taped on a set which is located at the movie studio and decorated with the movie's logo. Another frequent example of VNRs masquerading as news footage is videotapes of particular medical "breakthroughs," that are really produced and distributed by pharmaceutical companies for the purpose of selling new medicines.
Video News Releases can be in the form of full blown productions costing tens of thousands or even hundreds of thousands. They can also be in the TV news format, or even produced for the web.

Criticism
Press releases have been a large source of criticism against various types of journalists, who sometimes rely on them heavily. Many articles in the business press, particularly, are little more than recycled press releases. Some people criticize writers for creating articles in this way, because it constitutes free advertising for the company in question, especially if it is not contrasted with criticism of that company or product in the same article, and because sloppier news outlets will publish anything released by a PR office they are familiar with while ignoring possibly better stories. On the other hand, few dispute that press releases remain a valuable way for media to be made aware of new products, services, agencies and upcoming events of interest.

Embargoed news release
Sometimes a press release is embargoed -- that is, news organizations are requested not to report the story until a specified time. For example, news organizations usually receive a copy of presidential speeches several hours in advance. In such cases, the news organizations generally do not break the embargo. If they do, the agency that sent the press release may blacklist them. A blacklisted news organization will not receive any more embargoed press releases, or possibly any press releases at all.
However, it is very hard to enforce embargoes on journalists, as there is constant pressure by editors to be first to a story. It is unlikely that a PR agency will blacklist a form of media, as other clients may want to be featured in this publication. This problem is sometimes overcome by controlling the timing of a press release via email rather than relying on the journalist to do so. 

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60 Day Press Release Optimization Campaign

The purpose of this 60 Day Press Release Optimization Campaign is to build tremendous link popularity for SEO (search engine optimization) purposes, as well as saturate the media and targeted industry websites with your brand.  This campaign, and the distribution of the press releases in it, is targeted at Online Publications, Blogs, and Industry Specific Websites though relevant RSS Feeds and Web 2.0.  Quantifiable results from this campaign will be achieved well within the first 30 days while overall success will be reached within 30-90 days and will continue for 6 months to 2 years.  This campaign is designed to establish a starting point for Zealous Marketing to earn your business in continuing to implement your PR SEO initiatives, on a long term basis, and includes the following:

• 4 (four) fully optimized press releases announcing various aspects of your company, product, service, or marketing initiatives written/edited by Zealous PR
• Keyword and competition/industry research and development for implementation for each press release
• Strategically timed distribution of each press release individually
• 2 (two) Zealous Marketing press releases announcing milestones reached in the execution of this campaign
• Weekly progress reports for the duration of the 60 Day Press Release Optimization Campaign which includes your Top 10 PR links that have been published/indexed

Total Cost: $1,995.00 USD

If you would like to request additional information or have questions or concerns prior to purchasing this campaign, please Click Here.

This campaign is not designed to generate media exposure though additional articles or feature news stories and headlines. If you are interested in our Media Targeting Press Release Services, please Click Here.

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30 Day Targeted Media Campaign

The purpose of the 30 Day Targeted Media Campaign is to alert reporters, journalists, editors and industry-specific media contacts to your company’s products, services or new developments, to generate additional news stories and articles for maximum exposure.  This campaign is extremely targeted to direct media contacts within your industry and designed to generate published articles and further interviews by the print media, radio and television.
This campaign includes:

Total Cost: $2,995.00 USD

If you would like additional information or have questions or concerns prior to purchasing this campaign, please Click Here.

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